Briefing a Graphic Design Agency

More than Just a Brief

When working with a new client on a project, quite often we are told to ‘create what we think, as long as it looks good, we are the creative ones!’ Whilst being given the ‘green light’ to produce what we like may sound like a designer’s dream come true, it’s not always the case. In fact, in most cases, we find this sort of direction from a client pretty difficult to follow.

The Designery’s creative process is not just about making things look good, it’s the start of how we solve a problem.

Our client’s projects are always most successful if the problem is approached in a systematic way.

By having an established process to follow, it allows us to focus on the main goals, stay on schedule and sequentially allows us to deliver our best possible work, providing our clients with the value they expect from us.

So what goes into our creative process?

Here’s just some of what is involved:

– Understanding your business
– Determining your story
– Understanding your industry and competition
– Determining your target audience
– Determining the message you’re trying to convey
– Writing content
– Sourcing imagery

Before we put pen to paper (or mouse to mac in our case), there are hours of work on our part to really understand what our client wants to achieve from the project. If the client doesn’t provide us with anything, there’s a lot of ground for us to cover, and that’s before any design has even started. Without a clear, concise plan, we are not only setting ourselves up for setbacks and delays, but also for our client, which is something we most definitely strive to avoid.

That’s why with every new client we work with, and prior to starting any design project, we ask them to complete an in-depth brief which outlines the details of how we will work with them, giving us the chance to really get to know them, their requirements, and their goals. We don’t want to give our client extra workload, in fact the opposite is true, the purpose of the brief is to save them time, which ultimately leads to saving money. Yes, we can write content, carry out market research, or a competitor analysis, but fundamentally we are really great designers. Wouldn’t you rather us concentrate our attentions on what we do best?

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