Building Great Client Relationships

Last week we wrote an article about nurturing client relationships and addressing the different thought processes a potential client goes through before making a purchase.

Today, we want to share with you a couple of techniques we’re using which are helping us build existing and new client relationships, we really hope they can help you too.

Like we said before, people buy from people they trust, so it’s fundamental to make a good impression from the very start. The key is to get to know your prospective client, have conversations, show your personality, share stories and teach them valuable information.

Teaching
Educating people is a great way to share your knowledge and to position yourself as an expert in what you do. It shows people you know what you’re doing, that you’re an authority in your niche and offers them valuable information that is relevant to them.
People love to listen to stories. A good way to teach what you know is to incorporate the above into stories, finding a way to engage the listener and get your point across. It doesn’t have to be a real story, although real stories carry a stronger message as they relate to a real experience or person.

Telling Stories
Here are three great ways to tell real stories:

– Share real life testimonials
– Share case studies of your best work
– Share customer reviews

These methods can be incorporated into all of your marketing communication channels i.e. company website, newsletter, face to face networking, email campaigns, social media messages and more.

The key is not to sell your products or services, but rather offer valuable information that’s going to mean something to your prospective customer, make them feel comfortable, build trust and communicate the message that you have the best possible solution to solve their problem.

Thank you for taking time to read this, what techniques do you use and which are the most effective in building your client relationships? Please share, we would love to hear from you

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