What Does Your Branding Say About You?

We believe that in order to build a successful business, it is essential to understand and develop your branding.

By creating a well-defined brand for your business, it can bring many long-term benefits, including connecting with customers who share the same values and beliefs as you, which will ultimately lead to increased sales and returning business.

Here are our top tips on how to successfully introduce branding to your business:

1. Be original

With the volume of competition out there, it’s most important for your business to stand out by having a unique identity. This can simply be one ‘special’ thing that separates you i.e. your product or service from the competition. Think about your target audience, are you offering something interesting to your customers? Does it engage them? Excite them? It must work for your customers, not just for yourself. See your brand as an investment, not a cost.

2. Think of your brand as a person

Try to think of your brand as a person with a personality. Describe your brand using colours, fonts and images that will compliment your businesses personality, bearing in mind how you want to convey your story to your target audience and customers.

3. Be consistent

Your goal should be to communicate to your customers in a consistent tone of voice to help establish the personality of your business. For example, if you want to portray yourself as a ‘ friendly, warm, outgoing’ business, you will need to speak or write in a way that reflects this. Consistency is also key in how you offer your service or product. It will help ensure you manage expectations, leading to happy, returning customers over the long-term.

4. Expose your brand

Building a unique and successful brand takes time and plenty of commitment; a big part of this is how you connect with customers. With the internet and social media playing a huge part in all our lives, there are now more tools than ever before which allow businesses to promote their brand. By developing an online presence with a company website, blog and social media you can create a voice for your business to reinforce who you are and the messages you want to share.

What does your brand say about your business? Are you speaking in a tone of voice your customers resonate with? Is your brand being heard in this noisy, competitive world?

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